Message, Strategy & Execution for Success.
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Information. Communication. The two words are often used interchangeably but each signify quite different things.
As noted 20th-century American journalist Sydney J. Harris observed, "Information is giving out. Communication is getting through."
When it comes to your business, what information are you 'giving out'? And, are the communication methods and strategies 'getting through'?
Too often, the answer is either 'no' or 'I do not know' for such critical aspects of a business and its communications program and marketing strategy.
INFORMATION
In today's hyperactive and demanding media-influenced culture, it is essential to carefully and thoughtfully develop the right messages for the right information you want to convey to the right audiences. Is the information for your business, organization or event accurately representing the messages and image you want for it? Are you sure you know exactly what your messages and talking points are today if you were asked?
Regardless if you are a large corporation, small private business or entrepreneurial start-up, there are multiple aspects to an effective and relevent communications program that must be addressed, developed and managed. More than ever an organization's image, whether internal or external, is closely tied to how the information representing it is communicated and received. And, the success and failure of a business is often influenced a great deal by its overall communication and marketing strategy. They are the gatekeepers to the image. Representatives of the message. They are critical and essential in today's market landscape regardless of size or scope of business.
COMMUNICATION
Maybe your issue is not your company's information but how to disperse it effectively. Great messages and information can easily be wasted today if a communication strategy is not in place that is realistic, complimentary, strategic and integrated. All too often, clients are promised or pushed exposure in The New York Times when in reality an obscure trade journal would deliver more prestige and results. Advertising is typically expensive and prohibitive but establishing your company as a trusted and expert source in targeted media can often be more fruitful than a splashly ad if executed properly.
Logos and slogans. Press releases and subject matter expertise. Bylines and interviews. Tradeshows and sponsored events. Marketing materials and Web copy. Internal processes and public outreach. These are among the varied components of corporate communications that shape your message, image, identity and ulitimately help position your business for success.
CONSULTANTS & PRACTICIONERS
E.W. King Communications is a private independent practice offering consultation, strategy and support for clients who want to establish, enhance or remodel all or some aspects of their organizational communications. Offering 20 years of diverse industry experience, EWKC helps clients of all levels create and execute strategic messaging to the target audiences and media segments critical to success.
Whether it is strategic planning (key messages/talking point development, institutional messaging/ marketing, logo/slogan creation, Web content/product materials, executive coaching/support etc.) or tactical execution (media relations/public relations, press releases/interviews, bylined articles/case studies, tradeshows/events etc.)
EWKC offers the individual attention and veteran knowledge our clients seek to help them achieve their objectives.
We offer experienced professionals with subject matter expertise in different fields including public relations, media relations, marketing, government/community relations, graphic arts, fundraising and Web/publication layout and design.
Services and rates vary according to the needs of our clients and scope of work. We are committed to providing personal attention, reliable service and realistic costs.
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Click here to contact us for rates or additional information. Or call us at 973-420-6185.
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Media: Old & New...What Will Work for You?
Whether its the traditional media of daily newspapers or weekly, monthly or quarterly magazines, we've placed our clients in them and built relationships on their behalf.
Media Services Include
Media relations program development and/or management
Press releases
Media kit
Editor/reporter pitching and relationship building
Editorial calendar strategy
Byline/case study writing
Interview training
Subject matter expertise pitching
Spokesperson representation
Media monitoring
Corporate Services Include
Internal communications strategy and management
Client communications strategy and management
Integrated messaging
Defined and written procedures/processes
Corporate documents (newsletters, memos, speeches etc.)
Competitive Intelligence
Speech/byline writing
Product copy
Web copy
Research services
Tradeshow/event support
Creation & design services for websites, marketing materials and corporate materials
Strategic Services Include
Communications plan development, integration and execution
Key message development
Supporting talking points development
Corporate image
Corporate mission
Executive support services (speeches, positioning, training etc.)
Brand development
Slogans
Logos
Product materials
Staff communications
Click here to contact us for rates or additional information. Or call us at 973-420-6185.
-------------------------------------------------------------------------------------------------------- E.W.King Communications, LLC. North Arlington, New Jersey, 07031 gking@ewkingcommunications.com